How I Built This with Guy Raz

Aden + Anais: Raegan Moya-Jones (2019)

Aug 26, 2019
Raegan Moya-Jones, the founder of Aden + Anais, shares her inspiring entrepreneurial journey of launching a successful baby blanket company in NYC after struggling to find muslin blankets. She discusses the emotional and financial hurdles she faced while growing her business to over $100 million in revenue. Raegan also reflects on a significant leadership transition, the challenges of maintaining control, and how a royal endorsement unexpectedly boosted her sales. Her resilience and pursuit of new ventures highlight the complexities of entrepreneurship.
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ANECDOTE

Origin of Aden + Anais

  • Raegan Moya-Jones, couldn't find muslin baby blankets in the US after moving from Australia.
  • This sparked the idea for Aden + Anais.
ANECDOTE

Co-founding Aden + Anais

  • Moya-Jones partnered with her husband's best friend's ex-girlfriend, Claudia, to launch Aden + Anais.
  • They decided against distributing existing Australian muslin blankets, aiming for a higher quality product.
ANECDOTE

Finding a Manufacturer

  • Moya-Jones found her manufacturer at an Asian textile sourcing trade show in New York City.
  • It was the last vendor she spoke to, highlighting a stroke of luck.
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