Get ready for a lively chat with the co-founders of 37signals! They share how iconic books like 'Maverick' and 'Blue Ocean Strategy' shaped their unconventional journey. Jason dishes on essential insights from Jeff Bezos about smart investments, while David talks about his quest for personal meaning in creativity. They also discuss productivity habits that enhance focus and recall the impact of everyday inspirations. Plus, there's an exciting glimpse into their future projects fueled by unresolved frustrations in the tech world!
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question_answer ANECDOTE
Maverick's Influence
Ricardo Semler's "Maverick" gave Jason Fried permission to forge his own path.
It showed that even large traditional companies can be run differently.
volunteer_activism ADVICE
Blue Ocean Strategy
Find your "Blue Ocean" by creating something different and avoid crowded competitive spaces.
This strategy minimizes competition and maximizes opportunity.
volunteer_activism ADVICE
Investing in Constants
Invest in things that don't change, like Amazon did with its delivery infrastructure.
This long-term strategy provides stability and growth.
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The Success Story Behind the World's Most Unusual Workplace
Ricardo Semler
The book relates the management succession and increasingly unorthodox ethos of Semco. Semler transformed the company by implementing radical policies such as allowing workers to set their own production quotas, practicing profit sharing down to the factory floor level, and simplifying business processes. This approach led to significant success and made the book a worldwide bestseller.
Blue Ocean Strategy
Renee Mauborgne
W. Chan Kim
Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
Kimberly is switching things up this week and taking a more casual approach with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, asking them a series of rapid fire questions. Jason, for example, reveals the book that granted them permission to forge their unique path, while David shares the profound advice from Jeff Bezos about investing in things that don't change. The two of them also open up about their business journey, the meaning behind their work, and even hint toward upcoming projects. Get ready for a candid and insightful peek into the minds of Jason and David.
[0:27] - How Ricardo Semler's Maverick empowered Jason [0:53] - David also credits Blue Ocean Strategy [1:25] - Best piece of advice? [4:39] - Productive habits? [6:20] - Most meaningful part of David’s and Jason’s jobs? [9:32] - Discussing inspirations like nature and architecture [11:02] - First principles, tech exploration, and aesthetics inspire David. [13:16] - David is embarking on a grand adventure fueled by unresolved anger.
Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.
If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.
REWORK 
