If you're saying things in your marketing that another firm could say, you might as well not bother. Those things are invisible. Your pages filled with "excellent, experienced, and affordable" are blank to the reader. You might as well leave in the "lorem ipsum" text and stock photos that came with the theme. In fact, you might as well just leave in the fake address and "Business name here" in the title bar. There's no there there. They say nothing. They are erased in the minds of prospective clients.
