The Next Big Idea Daily Introducing 'Totally Booked with Zibby'
Sep 13, 2025
In this engaging conversation, Adam Met, climate advocate, educator, and the A in the band AJR, shares insights from his new book, Amplify. He reveals how his journey from indie musician to arena headliner shaped his approach to activism. The power of music in building community and driving social change is a central theme, as he encourages listeners to get involved in local climate initiatives. He also discusses innovative book tour strategies that merge music and advocacy, showcasing the importance of diverse perspectives in effective campaigning.
AI Snips
Chapters
Books
Transcript
Episode notes
Slow-Built Success Story
- Adam Met describes AJR's 18-year journey from playing for a dozen people to selling out arenas.
- He emphasizes steady, fan-by-fan growth rather than overnight success.
Hurricane Model Of Engagement
- Adam Met reframes traditional engagement ladders into a "hurricane" model that pulls people close and empowers them.
- He argues movements grow faster when supporters are given tools to evangelize rather than climb a rigid ladder.
Use Collaborative Gamification
- Use gamification and collaborative puzzles to force fans from different channels to work together and take ownership.
- Ownership drives massive organic sharing and amplifies reach beyond official posts.
