Indie Hackers

#219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every

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Jul 28, 2021
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INSIGHT

Every's Unique Business Bundle Model

  • Every is a bundle of business-focused newsletters covering diverse aspects of business under one subscription.
  • They focus on practitioner's perspective, analysis, and providing utility rather than news or scoops.
INSIGHT

Collective Structure Benefits Writers

  • Every operates as a writer collective, offering writers money upfront, editorial support, and audience distribution.
  • Writers earn a revenue share based on subscribers attributed to them and retain their email list if they leave.
INSIGHT

Subscription Revenue Sharing Model

  • Subscription revenue is attributed to the newsletter a reader subscribed for, then split ~50% with the writer monthly.
  • Writers have monthly minimum guarantees to ensure stable income during audience growth.
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