

#219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every
25 snips Jul 28, 2021
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Every's Unique Business Bundle Model
- Every is a bundle of business-focused newsletters covering diverse aspects of business under one subscription.
- They focus on practitioner's perspective, analysis, and providing utility rather than news or scoops.
Collective Structure Benefits Writers
- Every operates as a writer collective, offering writers money upfront, editorial support, and audience distribution.
- Writers earn a revenue share based on subscribers attributed to them and retain their email list if they leave.
Subscription Revenue Sharing Model
- Subscription revenue is attributed to the newsletter a reader subscribed for, then split ~50% with the writer monthly.
- Writers have monthly minimum guarantees to ensure stable income during audience growth.