Welcome to another great episode of the Marketing Umbrella Podcast.  As always, this podcast was created to bring you the best and brightest in the marketing space…

Our guest today is the Director of Product Marketing at GetResponse – specializing in strategic product positioning and value-driven messaging. With a decade of experience in SaaS marketing, she's on a mission to empower marketers and business owners with the tools and insights they need to grow, engage, and convert their audience.

Join me in welcoming a new friend to the podcast, Abby Hehemann…

Some key highlights include:

• Big data is predictive! 

• AI increases productivity for agencies

• Recommends agencies start with email marketing - low barrier to entry

• Big Data - providing volume, velocity and variety

• Be the gatekeeper by embedding generative AI into your workflow

Closing Thought:  "Be a problem solver!”

To Connect with Abby:

• Linkedin - https://www.linkedin.com/in/abby-hehemann

• Website - https://getresponse.com⁠

To Learn more about Umbrella and to connect with Itamar Shafir, go to⁠⁠ https://umbrellaus.com