The Business of Boutique Fitness 573: The Ultimate Guide to Black Friday with Lise Kuecker
Here’s what we’re talking about in this episode:
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Early mention of Black Friday: Lise discusses the importance of planning for Black Friday in the third quarter, and shares statistics about the shopping holiday.
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The importance of messaging: Lise emphasizes the importance of crafting the right message for Black Friday, and shares insights from marketer Donald Miller on how to tell a brand's story.
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Profit maximization: Lise discusses the importance of focusing on the most profitable products and services in a Black Friday strategy to maximize revenue.
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Product stacking: Lise recommends using a "stacking sale" approach to Black Friday, with four different offers over multiple days to target different buyer types.
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Black Friday success stories: Lise shares success stories from previous Black Fridays, including large sales and increased average client monthly value.
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Call to action: Lise encourages listeners to download the studio's Black Friday Ultimate Guide and take action to create an exceptional Black Friday strategy.
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