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7 Types of Content Upgrades You Can Try Today | Ep. #251

Apr 8, 2017

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In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best.

Time Stamped Show Notes:

00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today
00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies
00:53 – The idea of a content upgrade is offering something in exchange for their email addresses
00:57 – Content upgrades are helpful for Eric’s conversion rate
01:08 – First, try a downloadable checklist
- 01:32 – Checklists are easy to look at and people like to get templates
01:39 – Second is a cheat sheet
02:02 – Third, use a tool called Designrr
- 02:16 – Your blog post can be converted to PDF
02:49 – Fourth is to give your audience something educational
03:20 – Fifth is to provide an email course
- 03:30 – If you want people to get a course, get them to subscribe to a campaign
04:00 – Sixth, provide them the next thing they should read based on what they are currently reading
04:42 – An alternative to webinar is to have a video launch sequence
- 04:52 – Check Jeff Walker’s product launch
- 05:20 – You can also do an Evergreen webinar using EverWebinar
05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week
- 05:32 - To enter, subscribe, rate and review the Marketing School Podcast
- 05:38 - Text MARKETINGSCHOOL to 33444
06:28 – That’s it for today’s episode!

3 Key Points:

A content upgrade is a great opportunity to boost your conversion rate significantly.
Give your audience something valuable and educational, so they can’t resist.
Keep track of your audience behavior to know what type of content upgrade suits them best.