The Dentalpreneur Podcast w/ Dr. Mark Costes 2410: Building a Thriving Practice While Training for 100 Miles
Dec 26, 2025
Join Dr. Cody Bowles, a Colorado Springs dentist and co-owner of Kissing Camels Family Dentistry, as he reveals his impressive journey from a small-town background to running a successful multi-provider practice. He discusses grassroots marketing strategies that skyrocketed new patient numbers and how a family crisis during COVID transformed his leadership approach. Cody also opens up about his passion for endurance racing, including completing the Leadville 100 just weeks after welcoming his second child, emphasizing work-life balance and mentoring the next generation.
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Choosing Mountains Over City Life
- Cody Bowles moved from Illinois to Colorado Springs to live in the mountains and pursue dentistry with his wife Alexa.
- They settled in Woodland Park at 8,500 feet to be near trails and outdoor life which shaped their lifestyle practice.
NICU Scare Exposed A Bottleneck
- A neonatal emergency during Alexa's pregnancy revealed Cody was the practice bottleneck and forced a rethink of staffing.
- That event prompted building out operatories and hiring additional providers to create redundancy and coverage.
Plan Quarterly, Track ROI, Prioritize Experience
- Create a consistent quarterly marketing plan, stick to a budget, and track ROI to grow predictably.
- Combine that with delivering excellent patient experience to maximize retention and referrals.