The $100 MBA Show MBA2166 Why Business is Simple But Not Easy
If you’re worried that running your own business is too complicated…don’t be!
From the outside, it can seem like independent business is a maze of responsibilities and tasks that no one could keep up with or have enough expertise in. Product development, marketing, sales, hiring, the list goes on.
Isn’t it all just too much? How do entrepreneurs do it?
The truth is, all that stuff boils down to a few simple actions, unchanged since the first human being exchanged currency for a product or service. No matter what you’re selling, or how, or where, you only have to accomplish three basic things — then repeat.
Simple!
Does that mean business isn’t challenging? Of course not. Lots of things are simple and straightforward, but hard to accomplish (think bench-pressing 300 lbs). But the truth doesn’t get any simpler than this: you can do it.
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Today’s Sponsors
Mission Control
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Recommended Tools
Xero
By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for!
ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
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