Social Media Marketing Podcast Creating Share-Worthy Instagram Content That Outperforms
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May 22, 2025 
Brock Johnson, an Instagram strategist and marketing coach, shares his journey from Snapchat to Instagram success, detailing how daily reels transformed his business. He highlights the importance of creating shareable content over likes, outlining five effective post types that resonate with audiences. Brock emphasizes relatability and brevity in captions for deeper engagement. He also discusses leveraging controversial topics and AI tools to enhance creativity, ultimately guiding creators to optimize their content for greater reach and audience growth.
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Brock's Social Media Pivot Story
- Brock Johnson transitioned seamlessly from Snapchat to Instagram using similar story features.
- He grew organically over 4 years, achieving viral success through daily reels challenges.
Power of Shared Content
- Shareworthy content is key to social media growth and viral reach.
- Shares generate 3 to 8 times more views than likes, comments, or saves.
What Instagram Shares Mean
- A share on Instagram means sending a post to someone via DM or story, equivalent to retweets on Twitter.
- Use the paper airplane icon on Instagram to share content with friends or groups.