Secret Leaders with Dan Murray-Serter & Chris Donnelly
Huel: How to Become a Food and Drink Millionaire with Julian Hearn
Nov 26, 2019
Julian Hearn, founder of Huel, shares his journey from a failed venture to building a £40 million business. He discusses the thinking behind Huel's branding, challenges in finding a food manufacturer, and why he hired a CEO. Additionally, he talks about the potential of Huel to solve world hunger and how the company has been financed.
48:41
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Quick takeaways
- Huel's success is attributed to its focus on nutrition and convenience as a meal replacement, providing a healthier alternative to traditional convenience foods.
- Building a strong brand requires attention to detail, alignment with the brand's mission, and a great customer experience.
Deep dives
The journey of creating Huel and its success
Julian Hearn, the founder of Huel, shares the story of how he founded the company and the success it has achieved. He explains how he came up with the idea for a nutritionally complete meal replacement and the challenges he faced in finding the right manufacturer. Huel's growth from its first six months of sales to its projected revenue for 2019 is highlighted.
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