The Marketing Millennials
How To Repurpose and Repost Content | Bathroom Break #50 🚽
Apr 7, 2025
Dive into the debate of reposting versus remixing content across social media! Uncover the latest Instagram features that could redefine your content strategy. Learn why reposting without context might hurt your reach on LinkedIn. Discover how AI tools like Grok can help you curate engaging posts that resonate with your audience. Plus, enjoy some light-hearted banter as the hosts celebrate their milestones while sharing quick marketing insights!
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Quick takeaways
- Reposting without context, especially on platforms like LinkedIn, may hinder engagement, making remixing a crucial strategy for marketers.
- Utilizing AI tools to analyze viral content enables marketers to create posts that resonate with their audience and drive engagement.
Deep dives
The Importance of Reposting on Social Media
Reposting has become a significant strategy for brand and personal accounts on various social media platforms. Instagram recently introduced a feature that allows users to repost content directly into their feeds, which emphasizes engagement and content discovery. However, different platforms have varying degrees of effectiveness for reposting; for example, LinkedIn rewards original content over simple reposts. The podcast explores how reposting can serve as a means of curation and help showcase someone’s interests while also providing social proof through popular posts.
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