023: I make $150k/year creating content... now what?
Aug 13, 2024
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George, a full-time creator, seeks guidance on what's next after earning $150K yearly. Jay, who has landed his dream job as a creator, shares his transition to college life. Nausheena wants tips on making her videos more engaging while Michael plans to launch a conference and needs advice on promotion through content. The conversation dives into scaling content creation, building community, and the importance of meaningful connection over flashy editing. Tune in for valuable insights that cater to creating a sustainable creative career!
To build a successful creative business, expanding your client base and team allows for improved workflow and future growth potential.
Establishing a strong personal media presence is crucial for creators to showcase expertise and foster community engagement around shared interests.
Deep dives
Scaling Your Creative Business
To grow a creative business like video post-production, it is essential to seek more clients and consider building a team. This expansion not only helps in managing the workflow but also enhances the overall business value by allowing for future sale potential. By delegating certain tasks, the business owner can focus on creating content, improving services, and potentially developing additional offerings such as courses or mentorships. This approach enables a sustainable model that prioritizes both quality and scalability while ensuring that the creator's talents are maximized.
Focus on Expertise Through Content Creation
Establishing a strong personal media presence is vital for individuals in creative industries, as every company essentially needs to act as a media company. Creating and sharing valuable content can help demonstrate expertise and attract potential clients while also providing a platform for teaching others. For creators like Jay, building a community around shared interests and experiences can provide additional opportunities for collaboration and engagement. Leveraging existing content can help create products that resonate with audiences while continually gathering feedback for improvement.
Combining Content Marketing with Conference Planning
Starting a conference can greatly benefit from building a content-driven creator brand to establish authority and attract attendees. Even before launching the conference, organizing smaller meetups or online events can create buzz and gather valuable insights about audience interests. Collaborating with well-known speakers early on can enhance the credibility of the conference, driving interest and ticket sales. Content creation serves as a way to exhibit expertise and in turn attracts attention from both potential attendees and speakers for the upcoming event.
In today’s episode of The HeyCreator Show, Matt Ragland (@mattragland) and Tim Forkin (@timforkindotcom) take on four Creator Advice questions from X and the HeyCreator community. Thank you to George, Jay, Nausheena and Michael for your questions!
(0:00) — Intro
(0:38) — George asks, “Now what?”
(7:13) — Jay has a creator’s dream job, but he’s about to start college…
(14:50) — Nausheena asks, “What can I do to make my videos more engaging?”
(17:20) — Michael wants to start a conference, but is unsure how to use content to promote it.