Marketing Against The Grain 6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)
Nov 15, 2022
Delve into creative marketing strategies tailored for Athletic Greens as the hosts unleash half-baked ideas with a twist of humor. Discover how influencer partnerships and unique campaigns, like 'Paint an Athlete Green,' can increase brand visibility. Learn about acquiring niche recipe websites to connect better with health-conscious consumers. The conversation also touches on boosting revenue through strategic partnerships in membership communities and the power of certifications in enhancing job prospects.
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One Simple Scoop Cooking Show
- Athletic Greens should create a YouTube cooking show featuring single-scoop meals.
- This targets busy, health-conscious people and aligns with their "one simple scoop" value proposition.
Influencer Partnerships
- Partner with YouTube cooking influencers to integrate Athletic Greens into their recipes.
- This demonstrates how to incorporate the product into daily routines, like adding it to pasta.
Acquire Green Smoothie Websites
- Acquire popular green smoothie recipe websites to control a key integration channel.
- This targets the primary user base and offers a platform for Athletic Greens promotion.