LinkedIn Strategy for Lawyers: How to Build Your Personal Brand

In this LinkedIn strategy masterclass, I sit down with William Peake, Global Managing Partner at Harneys, who transformed from standup comedian to one of legal's most influential voices on social media. We expose why traditional law firm marketing keeps partners invisible and reveal how real human communication can transform your professional presence.William reveals why boring announcement posts destroy your credibility. He explains how he posts twice daily while running a global law firm without spending hours online. He breaks down the myths around LinkedIn perfectionism and shows you exactly how busy lawyers can build authentic connections that actually drive business results.Whether you're a senior partner posting obligatory updates once a month, a legal marketing director fighting partner resistance, or a lawyer who thinks you're too serious for social media, this conversation will change everything. It proves that LinkedIn success has nothing to do with becoming an influencer. It's about showing up as an actual human being.

What we cover:

• Why speaking like a real person beats polished corporate speak every time

• The fatal "delighted to announce" mistake that kills your engagement

• William's twice daily posting routine that takes under a minute

• Strategic content timing: nostalgic Sundays, professional mornings, lighthearted afternoons

• Drawing boundaries between personal life and professional content

• Why ghostwritten posts fail but AI editing assistance works

• Turning vulnerability into your most powerful content hook

• The discipline system that prevents burnout in demanding leadership roles

Timestamps:

07:12 Attention spans are dead: you must hook readers in the first line

22:18 Why "delighted to announce" posts are completely pointless

24:57 Posting twice daily: the actual time investment is under 45 seconds

29:00 Ghostwritten content fails: people can smell inauthenticity immediately

35:14 Burnout prevention: drinking less, eating well, exercising consistently

58:15 Conference post formula: lead with "I'm nervous" to create instant connection

01:04:25 His proudest post: vulnerability about grief created unexpected human connection

Resources:

William Peak on LinkedIn: https://www.linkedin.com/in/william-peake-368953143/Harneys Law Firm: https://www.harneys.com/Sahar Farooqi on LinkedIn (legal industry LinkedIn pioneer): https://uk.linkedin.com/in/sahar-farooqi📲

Connect with Me:

🌍 Website: https://charlenegisele.com📸 Instagram: https://instagram.com/charlenegisele💼 LinkedIn: https://linkedin.com/in/charlènegisèlebourliout