Optimal Work Daily - Career, Productivity and Entrepreneurship 1693: What Tech Companies Can Learn from Rehab by Max Ogles of Nir and Far
May 20, 2025
Max Ogles explores the intriguing connection between tech addiction and rehabilitation strategies. He delves into how behavior change principles from rehab can enhance user experiences in tech companies. Ogles emphasizes the importance of fostering community, simplifying tasks, and promoting personal responsibility to combat distraction. With a focus on mastery over abstinence, he encourages listeners to cultivate healthier relationships with technology, offering practical steps to regain focus in an increasingly distracting digital world.
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Delancey Street Rehab Success Story
- Delancey Street Foundation rehabilitates hardened criminals and addicts through behavioral change tactics.
- Their program sees over 90% of graduates avoiding prison return, showcasing extraordinary success.
Rehab Principles Apply to Tech
- Tech companies apply the same behavioral principles that help addicts overcome habits to onboard users.
- Small task assignments teach users the product's value and connection to a larger purpose.
Onboard Users with Small Tasks
- Give new users a small, meaningful task to create responsibility and show product value.
- Use onboarding to connect users to something beyond themselves and ensure early success.
