Earth911.com's Sustainability In Your Ear Earth911 Podcast: tentree CEO Derrick Emsley On Sustainable Fashion And Reforestation
May 3, 2021
26:50
Earth911 talks with Derrick Emsley, CEO of tentree, a a clothing company making a difference. The company plants ten trees for every article of clothing they sell. Tentree has already planted 56.3 million trees and is working to reduce the environmental impact of its clothing production processes by using wood-based TENCEL fiber, hemp, organic cotton and recycled polyester in its clothing. They have audited their supply chain to offset CO2 emissions and reduce water usage compared to traditional clothing makers by as much as 75%; by 2023, tentree plans to eliminate all single-use plastic from packaging.
Emsley explains that tentree is really a tree-planting company that makes clothing, and suggests that the company could expand into other product categories to support its goal of planing one billion trees by 2030. He says that at tentree's current growth rate, they will hit the billion-tree target on time. We also discuss customers' willingness to pay a premium for clothing that offers convenient carbon offsets. In addition to its solid environmental record, Emsley shares how tree-planting projects in the mangrove-lined coast of Madagascar has lifted entire communities out of poverty and helped to restore local fisheries.
And we learn what new clothing Emsley particularly likes in the current summer line of clothing now out from tentree. Check out tentree.com, and be sure to see the line of clothes inspired by Dr. Seuss' The Lorax.
Emsley explains that tentree is really a tree-planting company that makes clothing, and suggests that the company could expand into other product categories to support its goal of planing one billion trees by 2030. He says that at tentree's current growth rate, they will hit the billion-tree target on time. We also discuss customers' willingness to pay a premium for clothing that offers convenient carbon offsets. In addition to its solid environmental record, Emsley shares how tree-planting projects in the mangrove-lined coast of Madagascar has lifted entire communities out of poverty and helped to restore local fisheries.
And we learn what new clothing Emsley particularly likes in the current summer line of clothing now out from tentree. Check out tentree.com, and be sure to see the line of clothes inspired by Dr. Seuss' The Lorax.