Sustainability In Your Ear

Mitch Ratcliffe
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Aug 25, 2025 • 41min

Sustainability In Your Ear: Author Topher McDougal Asks If Earth Is Evolving A Planetary Consciousness

What if Earth is developing a planetary collective intelligence emerging from the convergence of ecological crisis, new global information systems, and the data-crunching capabilities of artificial intelligence? This provocative question drives economist Topher McDougal's book, Gaia Wakes: Earth's Emergent Consciousness in an Age of Environmental Devastation. On this episode of Sustainability In Your Ear, explore McDougal's sweeping theory that our planet may be in the early stages of developing what he calls a "Gaiacephalos"—a planetary consciousness that could fundamentally reshape humanity's role in the global ecosystem. McDougal opens his book with a striking metaphor from Star Trek: The Next Generation, where the Enterprise's computer systems flicker into sentience, its emerging "personality" acting out disagreements in the holodeck that nearly destroy the ship. That episode, McDougal argues, mirrors our current moment. As environmental devastation accelerates and technologies become increasingly networked, we may be witnessing the birth pangs of a planetary intelligence that could guide us toward survival or react chaotically to the damage humans have caused.Building on James Lovelock's Gaia hypothesis, which views Earth as a self-regulating living system, McDougal explores the profound and unsettling implications of Gaiacephalos. What is humanity's role? Noting a paradox in human development, that societies have become increasingly peaceful at the expense of massive environmental degradation, McDougal discusses how concepts like "progress" and "free will" might change in a world governed by an emergent planetary intelligence. Drawing on ancient myths—from Hopi legends to the Tower of Babel—McDougal uses traditional stories as lenses for understanding global transformation. Throughout our conversation, he repeatedly references the work of René Descartes and how his mind-body split has defined Western thinking since the Enlightenment. He argues that this mechanistic view prevents us from understanding emerging systems holistically—whether we're talking about AI, collective intelligence, or planetary consciousness. We keep separating the physical system that performs calculations from the experience of thought itself, missing the integrated whole. Consequently, becoming "indigenous to our times" offers a path forward. Rather than appropriating Indigenous ways of life, he suggests we need to learn how to live fully in relationship with our current systems and places. True indigeneity means understanding our role within larger systems and, as the apex predator currently destroying the ecosystem we depend on, being thoughtful about our interactions within that system.What if Earth is developing a planetary collective intelligence emerging from the convergence of ecological crisis, new global information systems, and the data-crunching capabilities of artificial intelligence? This provocative question drives economist Topher McDougal's book, Gaia Wakes: Earth's Emergent Consciousness in an Age of Environmental Devastation. On this episode of Sustainability In Your Ear, we explore McDougal's sweeping theory that our planet may be in the early stages of developing what he calls a "Gaiacephalos"—a planetary consciousness that could fundamentally reshape humanity's role in the global ecosystem. McDougal opens his book with a striking metaphor from Star Trek: The Next Generation, where the Enterprise's computer systems flicker into sentience, its emerging "personality" acting out disagreements in the holodeck that nearly destroy the ship. That episode, McDougal argues, mirrors our current moment. As environmental devastation accelerates and technologies become increasingly networked, we may be witnessing the birth pangs of a planetary intelligence that could guide us toward survival or react chaotically to the damage humans have caused.Building on James Lovelock's Gaia hypothesis, which views Earth as a self-regulating living system, McDougal explores the profound and unsettling implications of Gaiacephalos. What is humanity's role? Noting a paradox in human development, that societies have become increasingly peaceful at the expense of massive environmental degradation, McDougal discusses how concepts like "progress" and "free will" might change in a world governed by an emergent planetary intelligence. Drawing on ancient myths—from Hopi legends to the Tower of Babel—McDougal uses traditional stories as lenses for understanding global transformation. Throughout our conversation, McDougal repeatedly references the work of René Descartes and how his mind-body split has defined Western thinking since the Enlightenment. He argues that this mechanistic view prevents us from understanding emerging systems holistically—whether we're talking about AI, collective intelligence, or planetary consciousness. We keep separating the physical system that performs calculations from the experience of thought itself, missing the integrated whole. McDougal's concept of becoming "indigenous to our times" offers a path forward. Rather than appropriating Indigenous ways of life, he suggests we need to learn how to live fully in relationship with our current systems and places. True indigeneity means understanding our role within larger systems and, as the apex predator currently destroying the ecosystem we depend on, being thoughtful about our interactions within that system.Gaia Wakes poses challenging questions about whether we're building toward a benign planetary intelligence or heading toward dystopian risks. McDougal doesn't offer easy answers, but he provides a framework for thinking about how technological trends—from AI and smart infrastructure to global information networks—might be assembling the components of a planetary brain. The book is part speculative theory, part analytical deep dive. It challenges readers to think beyond traditional boundaries between nature and technology, individual and collective intelligence, human agency and planetary systems. You can learn more about Topher McDougal and his work at https://tophermcdougal.com/. Gaia Wakes is available on Amazon, Powell's Books, and at local bookstores. 
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Aug 18, 2025 • 47min

Sustainability In Your Ear: Author Kelsey Timmerman's Journey to Find Farms Regenerating Earth

The scale of agriculture's environmental impact is staggering. According to the EPA, agricultural runoff is the leading cause of degraded water quality in rivers and streams. Today's farming practices lead to 1.70 billion tons of U.S. topsoil annually, and agriculture produces 31% of human greenhouse gas emissions. Tune in to meet Kelsey Timmerman, author of the new book, Regenerating Earth, from Patagonia Books, who faces a heartbreaking reality shared by many rural families: he can't let his children swim in the pond near their Indiana home because of agricultural contamination. Rather than accept environmental degradation as inevitable, Kelsey embarked on a global journey to find farmers and communities who prove there's another way. From standing barefoot in traditional Hawaiian kalo patches to protecting cattle from lions alongside Maasai warriors in Kenya to discovering how chocolate could save Brazilian rainforests, he found regenerative agriculture practices that build soil, sequester carbon, and challenge everything we think we know about farming. Kelsey's story revolves around systems thinking that connects everything from chloroplasts to mycorrhizal fungi with how we eat. He argues that industrial agriculture leads to farmers being farmed by corporations, trapping them in debt to buy chemically treated seeds, fertilizer, herbicides, and fungicides. His journey uncovered regenerative practices rooted in Indigenous and traditional farming practices combined with cutting-edge soil science. Farming can be more profitable for farmers who heal the land. The solutions aren't new. They're already in hand but largely ignored or forgotten because they require attention to nature's complexity rather than simplifying life to fit profit margins. Regenerative thinking starts by approaching problems through the same lens that nature does, by putting everything to use and accounting for all positive and negative impacts while treating nothing as waste to be discarded. For consumers, this means understanding that grocery choices ripple through complex ecological networks, with practical steps starting at farmers markets and supporting farms that regenerate rather than degrade the land which you can find using the Farm Map at https://regenerationinternational.org/. You can learn more about Kelsey's work at kelseytimmerman.com and Regenerating Earth is available on Amazon, Powell's Books, and local booksellers.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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Aug 11, 2025 • 40min

Sustainability In Your Ear: USEFULL's Rob Kutner On Easing Reuse Adoption With Plastic Buy-Backs

The scale of our plastic waste crisis is staggering: the U.S. alone uses over 100 million plastic utensils every day, most of which are used once and tossed into landfills where they'll persist for centuries. From ocean pollution to overflowing campus dumpsters after lunch rush, single-use packaging defines modern food service—but universities and businesses are under mounting pressure to embrace sustainable alternatives. Tune in to a conversation with Rob Kutner, Chief Revenue Officer at USEFULL, which offers a practical solution to food service waste: a reusable takeout container system designed for the high-volume and fast pace of college cafeterias. USEFULL's latest move challenges throwaway culture head-on with a plastic buyback program that pays institutional cafeterias to ditch disposables and go reusable.  The company has already made waves at universities like the University of Pittsburgh, Emory University, and the University of North Carolina Wilmington, achieving a remarkable 99% return rate for their containers. The economics are compelling. Rather than asking institutions to absorb the cost of switching to sustainable packaging, USEFULL creates financial incentives by purchasing a cafeteria's existing plastic inventory, removing the sunk costs barrier and providing immediate value to cafeterias ready to make the transition. USEFULL built an ecosystem to improve the convenience of reuse, developing tracking systems, POS integration services, and local washing and inventory management to solve the campus reuse challenge. The timing couldn't be better. As Bain & Company recently reported, ROI has become the driving force for growing adoption of sustainable practices. As companies recognize the threat to future business performance represented by the take-make-waste economic model, USEFULL demonstrates how simple steps, not grandiose plans for revolution, can create tractable, attractive, and profitable paths to reduced waste. You can learn more about USEFULL's reusable packaging system and their expanding campus network at https://usefull.us/Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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Aug 4, 2025 • 53min

Sustainability In Your Ear: Carbon Direct Chief Scientist Julio Friedmann on the Path to Carbon Removal

The scale of our climate challenge is staggering: humans have pumped 1.6 trillion tonnes of carbon dioxide into the air and oceans since 1750, and we're adding another 40 billion tonnes every year. Even with dramatic emissions reductions, we're still on track to blow past 1.5 degrees of warming, the Paris Accord target first breached in 2024. Tune in to a conversation with Dr. Julio Friedmann, Chief Scientist at Carbon Direct. This carbon management company partners with Fortune 500 companies such as Microsoft, JPMorgan Chase, and American Express to transform net-zero commitments into science-backed action plans. After a career that began as a researcher at ExxonMobil and included service at Lawrence Livermore National Laboratory, Columbia University's energy policy center, and running advanced energy programs in the Obama administration's Department of Energy, Julio brings unique expertise to the intersection of massive climate challenges and current technological capabilities. As companies work toward 2030 and 2050 carbon goals, the question isn't whether we'll need massive carbon removal—it's whether we can deploy it fast enough and fairly enough to matter. The recent $100 million XPRIZE Carbon Removal awards highlighted the diversity of approaches being pursued, with natural solutions like enhanced rock weathering using basalt and azomite soil, and biochar applications to farmland dominating the winners. But how do these technologies stack up against the hype? Friedmann provides a realistic assessment of where Direct Air Capture, ocean alkalinity enhancement, and other carbon removal approaches stand today. Carbon Direct's team of 70+ scientists changes the conversation with corporate clients about their carbon strategies, providing the scientific firepower to offer hard feedback about what's needed to preserve the markets, supply chains, and revenue streams companies depend on. You can learn more about Carbon Direct's work and explore their library of climatetech reports at https://www.carbon-direct.com/
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Jul 7, 2025 • 38min

Earth911 Podcast: Kelly Ramsey on Life as a Hotshot Firefighter and the Burning Reality of America's Wildfire Crisis

What does it take to stand on the front lines of one of the most dangerous and increasingly common realities of our climate crisis era? Discover the intense world of elite wildland firefighting with Kelly Ramsey, the first woman in about a decade to join the Rowdy River Hotshots, a pseudonymously named, California-based crew of highly trained wildland firefighters. In this episode of Earth911's Sustainability In Your Ear, Kelly shares insights from her powerful new memoir, Wildfire Days: A Woman, a Hotshot Crew, and the Burning American West, which chronicles her transformative two years fighting fires and discovering herself in the process. Her journey into the masculine world of hotshot crews offers a unique perspective on who becomes one of these ultimate first responders, exploring not just the Marine-style training and intense physicality required, but also the personal transformation that comes from confronting both literal and metaphorical fires.As we head into 2025, the conversation takes on urgent relevance, with budget cuts reducing the number of available firefighters despite wildfires growing more severe by the decade. 1,600 firefighters have been laid off this year, despite a growing need. Kelly explains the concept of Preparedness Level 5, when there are no crews left at the time fire danger peaks, and warns that understaffing could leave the nation operating at this dangerous level for much of the upcoming fire season. She also addresses the psychological and physical toll of this extreme profession, the sobering reality of firefighter mortality. She also offers practical advice for those living in wildfire-prone areas on home hardening and evacuation preparedness. Tune in to hear Kelly's powerful story of transformation, resilience, and the urgent need to support our wildfire fighting forces. Learn more about Kelly and Wildfire Days at kellylynnramsey.com.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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Jun 30, 2025 • 41min

Earth911 Podcast: Implasticfree.com's Simona Paganetto on Building a Plastic-Free Marketplace One Brand at a Time

What if the solution to our plastics crisis isn't just about individual behavior change but building entirely new marketplaces that make plastic-free living accessible and transparent? On this episode of Earth911's Sustainability In Your Ear, discover the grassroots approach with Simona Paganetto, founder of Implasticfree.com, who has transformed her search for plastic alternatives into a curated directory of nearly 150 vetted brands committed to ditching plastic packaging and single-use products. What began as Simona's journey toward plastic-free living has evolved into a store that bridges the gap between conscious consumers and genuinely sustainable brands. Her rigorous vetting processes and careful curation has made Implasticfree.com a trusted resource for shoppers navigating the confusing landscape of sustainability claims and greenwashing.Simona's approach differs from typical environmental activism—she's learning digital marketing while building her mission-driven venture, creating a refreshingly authentic take on environmental entrepreneurship that prioritizes transparency and continuous learning over having all the answers. We also explore the psychological barriers people face when trying to go plastic-free, from the perception that sustainable products are always more expensive to the overwhelming nature of changing deeply ingrained habits. You can explore curated plastic-free alternatives at implasticfree.com.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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Jun 23, 2025 • 46min

Earth911 Podcast: Terviva’s Marc Diaz Introduces the Pongamia, a Tree for the Climate Crisis

As climate change accelerates and traditional crops face mounting pressures from drought, extreme weather, and soil depletion, innovative solutions are emerging from unexpected sources. Explore the soil-restoring potential of the pongamia tree with Marc Diaz, Chief Commercialization Officer at Terviva, an agtech company that has spent over a decade unlocking this hardy species’ dual capabilities as a nutritious food source and sustainable fuel feedstock. Through their Ponova platform, Terviva is demonstrating how pongamia can restore degraded agricultural land while building equitable supply chains that empower smallholder farmers, particularly women in India, with above-market wages and technical support. The tree’s versatility extends beyond environmental benefits. Pongamia beans are rich in both protein and oil, positioning them as valuable ingredients for food applications while simultaneously serving as feedstock for biodiesel and sustainable aviation fuel.Marc explains how pongamia’s nitrogen-fixing properties improve soil health over time, making it ideal for regenerative agriculture practices, while its protein- and oil-rich beans serve as valuable ingredients for both food applications and biofuel production. With recent partnerships involving Chevron Renewable Energy Group and Japan’s Idemitsu scaling pongamia cultivation for sustainable aviation fuel, and expansion into citrus-depleted regions of Florida and California, this versatile tree exemplifies the kind of adaptive, multi-purpose approach needed for climate-resilient agriculture. He also shares insights into what farmers need most when transitioning to climate-resilient crops: technical support, financial backing, and education about new cultivation methods. By addressing these needs while placing equity at the center of their business model, Terviva is proving that commercial success doesn’t require compromising social impact.Tune in to discover how one species is helping reimagine food and fuel systems for a changing world, and learn more at terviva.com and ponovafoods.com.
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Jun 16, 2025 • 41min

Earth911 Podcast: B-SIDES Founder Yousuf Ahmed Introduces the Upcycled Crunch Puffs Snacks Strategy

What if the ingredients discarded daily in food production could become the foundation of a more sustainable food future? On this episode of Earth911's Sustainability In Your Ear,  discover the pragmatic vision with Yousuf Ahmed, founder of B-SIDES, a Brooklyn-based startup, proving that upcycled snacks can be delicious and environmentally responsible. Inspired by tasting a single slice of spent grain bread in 2014, Yousuf transitioned from finance and music to food innovation, launching B-SIDES to bring upcycled, plant-based snacks into the mainstream. The company's flagship product, Crunch Puffs, transforms oat pulp—typically discarded during oat milk production—into protein-rich, allergen-friendly snacks packaged in home-compostable materials. From sourcing pulp from small Midwest oat milk makers to manufacturing in Canada and selling through Amazon and New York indie grocers, B-SIDES is creating a playbook for how small brands can lead on both climate action and culinary creativity.Yousuf shares the technical challenges of working with oat pulp as a primary ingredient and the complexities of achieving a moisture seal with home-compostable packaging. We explore how his background in finance and music has influenced his approach to food startups, including the trade-offs between local production and proximity to raw materials, as well as strategies for positioning upcycled food to sustainability-conscious consumers. As Yousuf emphasizes, sustainable products must deliver on taste and price to succeed in the market—environmental benefits alone aren't enough. His pragmatic approach offers valuable lessons for entrepreneurs: real market-winning products that can change manufacturing's negative impacts while sustaining profitable companies must compete on quality first, with sustainability as an added benefit rather than an excuse for inferior performance. You can find B-SIDES Crunch Puffs on Amazon and at select retailers. Learn more about the company at enjoybsides.com.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTubeDive into our coverage of sustainable food and packaging innovationBest of Earth911 Podcast: Alter Eco Foods CEO Keith Bearden Is All-In On Regenerative Chocolate FarmingBest of Earth911 Podcast: Imperfect Foods’ Maddy Rotman on Eliminating Food WasteBest of Earth911 Podcast: PFAS Everywhere – Consumer Reports’ Kevin Loria on Forever Chemicals in Food Earth911 Podcast: Farmstead’s Pradeep Elankumaran on Building Sustainable Food DeliveryBioplastics, Biodegradable Plastics, and Compostable Plastics: What’s the Difference?Best of Earth911 Podcast: Better Earth’s Savannah Seydel on Compostable PackagingEarth911 Podcast: World Centric’s Resource Management Team on Compostable Packaging
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Jun 9, 2025 • 39min

Earth911 Podcast: The Carbon Removal XPRIZE Winners

As the world confronts the urgent challenge of removing billions of tons of carbon dioxide from the atmosphere, breakthrough innovation is essential to scale solutions fast enough to meet global climate goals. On this episode of Earth911's Sustainability in Your Ear, discover the groundbreaking results of the $100 million XPRIZE Carbon Removal competition, a four-year competition among 1,300 teams from 88 countries that represents one of the most ambitious efforts to catalyze carbon removal innovation. We're joined by Nikki Batchelor, Executive Director of XPRIZE Carbon Removal, and Michael Leitch, Senior Technical Lead for the competition, to discuss what may be one of the most consequential moments in carbon removal innovation to date. They discuss how the competition's $100 million scope and multi-year timeline attracted breakthrough solutions and outline plans for continued engagement with the winning teams as they scale their innovations.[Kenya-based Mati Carbon claimed the $50 million grand prize with an enhanced rock weathering approach that spreads finely ground volcanic rock on farmland, simultaneously capturing atmospheric carbon while improving soil health for local farmers. Mati Carbon's victory wasn't just about technical innovation; it demonstrated a cost-effective approach that delivers multiple benefits in Kenya and India's smallholder farming communities. Three runners-up—NetZero, Vaulted Deep, and UNDO—each received $5 million for their distinct approaches, which spanned biochar production, underground carbon storage, and large-scale mineral spreading.In 2024 alone, humans released 41.6 billion tons of CO2 into the atmosphere, adding to approximately 1.5 trillion tons emitted since the Industrial Revolution. Current carbon removal projects operate at a kiloton scale and must rapidly expand to millions of tons annually. The goal isn't merely offsetting new emissions—it's achieving net-negative emissions to reverse the climate damage already done, albeit slowly. Learn more about the XPRIZE Carbon Removal competition and other grand challenges at xprize.org. Watch the documentary series about the competition and winners on the XPRIZE Carbon Removal YouTube channel.Subscribe to Sustainability In Your Ear on iTunesFollow Sustainability In Your Ear on Spreaker, iHeartRadio, or YouTube
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Jun 2, 2025 • 53min

Earth911 Podcast: Brenna Simmons-St. Onge is on a Regenerative World Quest

On today's Sustainability In Your Ear, meet Brenna Simmons-St. Onge, a systems strategist, regenerative futurist, and founder of B the Light Consulting, as we explore her family's extraordinary three-year journey around the world. The Regenerative World Quest isn't your typical travel adventure; it's a deliberate mission to identify, amplify, and help replicate Earth's most promising regenerative communities and projects. From Costa Rica to South Africa, she and her family engage with leaders, learn from Indigenous knowledge holders, and discover models that regenerate land, restore community agency, and reconnect people to purpose. Brenna's aim is to demonstrate how regeneration—not just mitigation—can serve as our organizing principle for addressing the climate crisis.Rather than extracting experiences as tourists, Brenna and her family integrate into the places they visit, contributing through forms of meaningful exchange. Her key insight is that true abundance comes from within—our creativity, generosity, and the love we share with others and the planet. Thee regenerative communities she's visited focus on building a prosperity based on relationships, ecological health, and community resilience rather than accumulating material possessions. The Regenerative World Quest will culminate in a documentary series and practical playbook that others can use to live more lightly on the planet, thinking seven generations ahead following Indigenous traditions. To follow Brenna's journey and learn from the regenerative communities she discovers, visit https://bthelightconsulting.com/ or follow her on LinkedIn, Instagram, Facebook, and YouTube.

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