My First Million

#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done

Jan 13, 2021
Delve into the fascinating world of DTC smelling salts designed for fitness buffs! Discover a mysterious anonymized app that fosters private communication, and be inspired by the groundbreaking journey of mRNA pioneer Katalin Kariko. The hosts dive into the dilemmas of sharing personal opinions and the merits of mentorship versus entrepreneurial ambition. A unique community challenge highlights the creative idea of giving away a business. Finally, they dissect the complexities of affiliate marketing and share quirky anecdotes about gimmicky business strategies.
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ADVICE

DTC Smelling Salts

  • Consider smelling salts as a pre-workout stimulant, even if you avoid caffeine.
  • Explore creating a healthier alternative without ammonia, targeting pre-workout and productivity enthusiasts.
INSIGHT

Apex: A Digital Masquerade

  • Shaan Puri received a DM from a prominent tech figure, inviting him to a private Apex community.
  • It's designed for anonymous interaction among curated members, like a "digital masquerade party."
ANECDOTE

Apex's Provocative Demo

  • The Apex app's demo picture includes provocative usernames like "EfriJepstein" and "KillBlinton."
  • This suggests Apex as a platform for uncensored expression in a time of increasing social media restrictions.
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