Kavi Kardos and David Bain discuss the importance of following Google's lead and renew focus on E-E-A-T in 2024.
Discussion points include:
Why is E-E-A-T so important in 2024?
What are the good ways of using AI?
By announcing Perspectives and emphasizing E-E-A-T in their most recent messaging, Google has indicated that they're predicting a future preference for user generated content - what user generated content are they looking for?
How do we integrate social with SEO?
How do we incorporate community voices into our own content?
