SSP38 - Song

Beijing-based producer Song shares her experience in hiring talent for commercials. They discuss balancing work and relaxation, prioritizing quality over money in production, challenges in casting and stereotypes, managing a live streaming team, the development of online platforms, and transitioning from casting director to video producer. They also touch on studying abroad in Minsk, shooting a production in Kip-ton, future plans and climate preferences, challenging societal expectations, production horror story, finding voice over talent, budget constraints, contracts and payment systems, the importance of good food on set, books, bar stories, dealing with fear, setting goals, building relationships, and reclaiming the word 'woman'.