The Steven Sirski Podcast cover image

The Steven Sirski Podcast

SSP38 - Song

Apr 14, 2023
Beijing-based producer Song shares her experience in hiring talent for commercials. They discuss balancing work and relaxation, prioritizing quality over money in production, challenges in casting and stereotypes, managing a live streaming team, the development of online platforms, and transitioning from casting director to video producer. They also touch on studying abroad in Minsk, shooting a production in Kip-ton, future plans and climate preferences, challenging societal expectations, production horror story, finding voice over talent, budget constraints, contracts and payment systems, the importance of good food on set, books, bar stories, dealing with fear, setting goals, building relationships, and reclaiming the word 'woman'.
02:54:43

Episode guests

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Quick takeaways

  • Effective team management, clear communication, and reliable compensation are crucial for successful production.
  • Managing finances and making sound business decisions are essential for sustainable operations.

Deep dives

Transitioning from Live Streaming to Model Agency and Commercials

After working as a live streamer recruiter and manager, I transitioned to running a model agency, representing models for photo shoots and video commercials. This eventually led me to pitch for full production projects, where I faced challenges and learned valuable lessons.

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