Production Horror Story and Engaging Target Audience

Joining me today is Song, a Beijing-based producer who is in charge of hiring all that talent you see in those commercials you try to skip!

It's not an industry that receives the same glitz and glam as the big movies, but she is busy, profitable, and looking for talent. In this episode we talk about how Song got her start in the industry, some of the missteps she's had, and what she sees both for her production company and her new family going forward.

Clocking in at just under three hours, this episode will be of interest to those in China who might be looking for a career change (or side gig) and for those outside of China who are interested in how things work here.

To get in touch with Song, you can find her at:

WECHAT: wangconghuahua