Sell a Stake, Not the Company: How Investment Firms Drive Business Growth [Episode 209]

Most founders think scaling means selling the whole company.

But what if you could sell just a stake—and still keep control?

In this episode of the CEO Sales Strategies Podcast, Doug C. Brown interviews private equity investor Ariez Dustoor to explore how business owners can scale faster, build transferability, and create long-term equity—without giving up ownership.

🎧 What you'll learn in this episode:

✅ Why repeatable systems increase business valuation

✅ How being the bottleneck lowers your ability to exit

✅ What private equity firms look for before investing

✅ How to prepare for outside capital—even if you're not selling yet

✅ The mindset shift from income-focused to equity-driven leadership

This episode is essential listening for high-performing founders who want to build scalable, investable businesses—and eventually, freedom.

🔗 Listen to the full episode: https://ceosalesstrategies.com/sell-a-stake-not-the-company

📩 Subscribe to the CEO Sales Strategies Podcast for more weekly episodes: https://ceosalesstrategies.com/podcast

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