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Social Media Marketing Podcast

Adopting AI Inside Your Business: Getting Your Team Ready for Change

Dec 7, 2023
In this podcast, AI integration expert Ron Callis discusses adopting AI in businesses, the importance of branding and marketing, challenges and excitement surrounding AI adoption in marketing, the significance of intellectual property in relation to AI, and the need for an AI council within a company. He also provides resources and training options for implementing AI.
48:31

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Integrating AI into a business can lead to more impactful products at a lower cost, while establishing guidelines and protocols for experimentation is crucial for proper usage and protection of intellectual property.
  • Adopting AI can result in hiring fewer employees or reallocating them to more efficient roles, and understanding the financial impact of AI implementation is essential for informed decision making about staffing and costs.

Deep dives

Embracing AI in Your Business

Embracing AI in your business can lead to more impactful and higher quality products for the same cost or even less. It allows marketers to deliver better results and take advantage of the capabilities and information that AI tools provide. It is important to educate yourself and your team about AI and experiment with different tools and technologies. However, it is crucial to establish guidelines and rules for experimentation to ensure proper usage and prevent disruption within the company. Intellectual property must also be considered because feeding private information into AI models may result in loss of control over that data. Therefore, clear policies and protocols should be established regarding the use and protection of intellectual property.

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