We Are For Good Podcast - The Podcast for Nonprofits

635. Making a Movement: Voice + Vision - Jon and Becky

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Aug 4, 2025

Discover the secrets to making your message resonate. Explore how clear communication builds trust and unites communities, with inspiring stories from leaders at St. Jude and beyond. Learn the importance of authentic storytelling in empowering change and fostering strong support networks. Dive into the art of crafting a compelling vision that invites others to join your mission. This engaging discussion offers insights and practical strategies to help you create a movement that truly makes a difference.

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INSIGHT

Power of Voice and Vision

Voice shapes how your message feels and spreads, while vision paints the future you want people to create.
Clear voice and vision together make your message unstoppable and invite participation.

ANECDOTE

St. Jude's Clear Promise

Danny Thomas founded St. Jude with a vision of no child dying in early life and families never receiving a hospital bill.
This clear promise built enormous trust and drove massive donor support, creating a lasting movement.

ANECDOTE

Stephen Hackett's Fundraising Story

Stephen Hackett, a St. Jude dad, expanded his fundraising podcast beyond his story to share the full mission and global impact.
His partnership with St. Jude professionals helped tell comprehensive stories that rally widespread community support.

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Every movement starts with a message—but how do you make yours truly stick?

In this reflective episode of Making a Movement: Voice + Vision, Jon and Becky revisit some of the most powerful voices from past conversations to explore the heart of messaging that moves people. It’s not just about what you say—it’s how you say it, who hears it, and whether it invites people to see themselves as part of something bigger.

Featuring powerful moments and lessons from:

✨Rick Shadyac, former President and CEO of ALSAC / St. Jude Children’s Research Hospital, on earning trust through clear, consistent messaging
🎙️ Stephen Hackett, podcaster and proud St. Jude dad, whose personal story shows how vulnerability can unite a community
🌍 Dr. Bertrhude Albert, co-founder of P4H Global, on leading with dignity and crafting messages that honor people’s lived experience
🎤 Gloria Umanah, founder of Hope Booth, on using creativity and authenticity to spark hope

This episode is a field guide for anyone trying to bring their mission to life through message. Whether you’re just starting to shape your story or refining a message you’ve been carrying for years, you’ll find inspiration, encouragement, and next steps you can take today.

Tune in and learn how to bring your voice and vision together in a way that inspires action—and builds something that lasts.

Episode Highlights:

The Power of Clear Messaging (02:01)
St. Jude’s Impact and Vision with Rick Shadyac (05:31)
Stephen Hackett’s Story (10:01)
Dr. Bertrude Albert and P4H Global (15:01)
The Role of Community in Movement Building (20:01)
Gloria Umanah and the Hope Booth Initiative (22:30)
Empowering Through Education (24:00)
Conclusion and Call to Action (25:01)

Episode Shownotes: www.weareforgood.com/episode/635

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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