John Doherty is the Founder and CEO of Credo, a company that he started in 2013 because he wanted to help businesses to avoid hiring bad marketing agencies. John is a veteran SEO and digital marketer and he ranked as one of the top 140 SEO experts that anyone should be following in an article by Search Engine Journal.

Through his company, Credo, top companies can meet the best pre-vetted digital marketing providers within a few days and they can trust that these agencies can help grow their businesses. They have helped over 4,500 businesses, including companies like the New York Times, Adobe, Lands’ End, and many more.

In this episode…

Are your leads inflow drying out? Or are you attracting unqualified leads and then struggling to convert them? These scenarios are oftentimes the result of a friction in your sales process, whether it be in the failure to qualify leads upfront or failing to add leads into your CRM and not being able to follow up with them. This then leads to low client intake and an underperforming bottom line. So how can you remove this friction and turn things around for your company?

On this episode of Inspired Insider, Dr. Jeremy Weisz talks with Credo Founder and CEO, John Doherty, about how to remove any existing friction in your sales process and why it’s so important for your business. They also discuss how you can block leaks in your leads intake system, John’s philosophy on follow-ups, the importance of qualifying leads upfront, negotiation tactics to avoid underpricing your services, and more. Stay tuned.

[Top Agency Series] How to Remove Friction From Your Sales Process with John Doherty, Founder and CEO of Credo