How I Made it in Marketing
Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82)
Jan 8, 2024
In this episode, the guest shares her experience of putting herself in the customer's shoes and emphasizes the need for marketing leaders to think outside the box without creating surprises. The importance of involving stakeholders and building empathy with customers is also discussed. Collaboration in marketing and achieving success through curiosity and collaboration are highlighted. The significance of effective communication, father's influence, being present, and key qualities of an effective marketer are explored.
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Quick takeaways
- Engaging with customers and showing genuine interest in their day and challenges helps in understanding their needs and staying relevant in the industry.
- Thinking outside the box while involving stakeholders and seeking feedback ensures successful campaigns and avoids surprises.
Deep dives
Importance of Engaging Customers
Engaging with customers by asking a few key questions is crucial for building relationships. By showing genuine interest in their day and challenges, customers are more likely to open up and provide valuable insights. This helps in understanding their needs, validating messaging, and staying relevant in the industry.
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