The Skift Travel Podcast cover image

The Skift Travel Podcast

Airbnb’s Icons: Gimmick or Marketing Genius?

May 9, 2024
39:10

Last week Airbnb CEO Brian Chesky announced the company's renewed focus on Experiences with its “Icons” product launch. Skift Editor-in-Chief Sarah Kopit was in Los Angeles for the event and got to speak one-on-one with Chesky on a host of topics (including that pay question we promised you). In this episode we also dig into why Airbnb backed off of experiences after the pandemic, a potential Airbnb loyalty program and how Icons fits into Airbnb’s broader marketing strategy. 

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner