Secrets of the Close

A row of dominoes can shed some light on the secrets of the close in copywriting.
So can
• Picking an apple
• Checking out at the grocery store
• Asking someone to marry you
What do all these things have in common?
We explore this in today’s show. What’s important to remember is nothing happens all by itself, and that’s excruciatingly true when it comes to closing the sale. Study all the power closes and tricky closing techniques you want.
They won’t do you a bit of good until you understand where they fit into the Greater Scheme of Things.
We outline what makes up that Scheme in today’s show. It all has to do with creating the right energy… doing the right kind of preparation… and putting in a vitally important component right before the close.
Actually, we’ll do a lot more than outline this stuff. We’ll dig deep into the nitty-gritty.
And finally, after all this time, you’ll know what the secrets of the close really are!


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