In this episode of the Brand Called You, Prof Jens F Meyer, a professor at INSEAD with deep expertise in corporate strategy, draws on decades of research and advisory experience across industries and geographies to discuss rethinking competition, avoiding leadership pitfalls like the “stupid busy,” and pushing strategy into new, uncontested spaces. He explores how strategy must move from chasing performance towards enabling progress, the need for experimentation, and leveraging data analytics and AI. Jens provides perspectives on divergence across world regions in business models and the impacts of public policy frictions.
About Prof Jens F Meyer
Jens is a professor and lecturer.
He's a programme director and a designer.
He's also an adjunct professor at INSEAD.
The Brand Called You