The GaryVee Audio Experience MicroVee: AI Is Eating Google Search: What Every Business Should Do Next | GaryVee Bloomberg Interview
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May 11, 2025 The conversation dives into how AI is transforming search and what it means for brands. We explore the decline of Google’s dominance and the rise of AI optimization as the new SEO. Social commerce is highlighted as the new storefront, with trends like TikTok Shop and YouTube Live Shopping gaining traction. The discussion also emphasizes the risks for marketers overly reliant on traditional ad strategies. Urgency is the name of the game—it's time for brands to innovate or risk getting left behind.
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Search Engines Are Evolving
- Google AdWords, which is intent-based marketing, is losing its dominance as AI changes search behavior.
- The traditional search engine is becoming obsolete, likened to the yellow pages.
Fragmented Future of AI Search
- AI search will likely be fragmented among multiple players like OpenAI, Meta, TikTok, Google, and Apple.
- No single company will dominate AI chat search as Google did with traditional search.
Adapt to AI Search Optimization
- Brands relying heavily on Google search ads must urgently create demand and optimize for AI-driven search.
- Learning AI optimization is essential to stay competitive as the marketing landscape shifts.