The Journey with Morgan DeBaun

AI in the Music Industry with BBL Drizzy Creator King Willonius

Oct 7, 2025
In this engaging conversation, King Willonius, a comedian and screenwriter, shares his journey from the writer's strike to creating the viral AI-powered track 'BBL Drizzy.' He explains how AI amplified his creativity rather than replacing it, allowing him to produce the first-ever AI sample in music history. They delve into the value of AI-generated music, discuss the rise of AI artists, and explore how these technologies can democratize creativity, particularly for Black creators. Tune in for a funny yet insightful take on art and culture in the AI age!
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ANECDOTE

From Writer's Strike To Viral Song

  • King Willonius discovered AI during the writers' strike and used it to make trailers and short films.
  • A spontaneous AI-generated song, "BBL Drizzy," went viral and reached a million views overnight.
INSIGHT

Practice Multiplies With AI Speed

  • King emphasizes AI amplified decades of craft rather than replacing it; he says his 10,000 hours mattered.
  • He could create the BBL Drizzy moment in 30 minutes because of prior practice and prompt mastery.
ADVICE

Use AI To Amplify Your Skills

  • Do treat AI as a superpower if you already have domain skills; it magnifies existing talent.
  • Use AI to accelerate output and reach, not as a shortcut to bypass skill development.
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