The RevOps Review Aligning revenue teams and implementing AI with Hannah Wendt, Director of Revenue Operations at No Fraud
Nov 22, 2024
Hannah Wendt, Director of Revenue Operations at No Fraud, shares her insights on leveraging AI within revenue teams. She discusses the growing importance of integrating data across departments for better decision-making. The conversation highlights challenges in aligning decentralized revenue operations in startups and the necessity of a unified strategy. Wendt also addresses the complexities of database integration and how AI can automate processes and enhance customer support, ensuring operational success through streamlined data systems.
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Expanding RevOps Scope
- Traditional RevOps aligns go-to-market functions like sales, marketing, and customer success.
- Hannah Wendt's RevOps team also handles BI due to the data needs of their usage-based business.
Filling the BI Gap
- Hannah Wendt gained BI experience by working at startups with limited resources.
- She used resources like ChatGPT and SQL classes to learn and fill the BI gap.
Upskilling RevOps in BI
- Invest in internal training to upskill your RevOps team on BI tools and techniques.
- Use no-code ETL and reverse ETL tools like Census to bridge the gap.