Etsy Seller Success: Tips for Starting, Growing and Scaling Your Etsy and E-Commerce Shop How To Make Listings That People Buy on REPEAT
Oct 4, 2025
Dylan reveals the secret to success with a standout product that encourages repeat sales and attracts new customers. He explains the concept of loss leaders, highlighting their role in boosting order velocity and improving search rankings. Real-life examples illustrate effective loss leader strategies, from cake toppers to floral sprigs, all designed to drive traffic. Learn what makes a great loss leader and avoid common pitfalls. Packed with actionable tips, this discussion offers a roadmap for creating listings that thrive!
AI Snips
Chapters
Transcript
Episode notes
Order Velocity Drives Search Ranking
- Order velocity (items sold per time) strongly influences Etsy search ranking and shop visibility.
- Dylan Jahraus explains you must outsell competitors briefly to become the market leader and improve all listings' rankings.
Use A Low-Cost Loss Leader
- Use a low-price, low-margin loss leader listing to rapidly increase order velocity without necessarily losing money.
- Ensure the loss leader is simple, non-custom, low-labor, and sells year-round to build steady revenue history.
Velocity Benefits All Listings
- High order velocity on loss leaders boosts ranking for newly published listings across your shop.
- Dylan emphasizes that improving one metric (velocity) has compounding benefits for all listings.