What's up Rock Nation, today we welcome Omar Eltakrori. Omar is a multifaceted content creator, entrepreneur, content coach, and pastor with a passion for helping others thrive. Recently, he embarked on a transformative journey, elevating both his personal brand and business by launching his podcast and coaching fellow entrepreneurs. Through his content, Omar empowers businesses and brands to amplify their impact using the power of video. His promise is simple yet profound: every video you watch will deliver actionable value to enhance your life and business.

Check out Omar here:

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Timestamps:

0:00 - Trailer

0:33 - Intro

2:06 - One Handed Crack

2:58 - Omar’s decision to start his podcast

5:25 - What Omar learned working at Think Media

8:28 - Artlist

9:09 - How Omar got into coaching

11:37 - How fulfilling educating is

14:18 - An overwhelmed person does NOT take action

15:29 - What most people get wrong when creating content

18:02 - Omar’s YouTube packaging strategy

24:35 - Clickbait isn’t a bad thing

26:15 - Video vs audio only podcasts

28:05 - Reasons come before results

29:08 - Short Term vs. Long Term success

30:07 - Omar paid Myron Golden $55,000 for coaching (twice)

34:34 - You don’t pay for stuff, you pay for speed

35:47 - Omar’s breakthrough that allowed him to charge more

40:58 - Omar’s limiting beliefs

43:02 - You don’t have to work hard to make a lot of money

44:05 - You can charge more if you deliver results quicker

45:37 - Content creation is wealth creation

47:47 - How Gary Vee gave Omar clarity on Personal Brand

49:24 - Omar explains what a personal brand is

50:09 - What people get wrong about personal brand

51:33 - Why Omar loves coaching

52:40 - Who and when to hire for your business

55:09 - Even 40 year olds want to create content nowadays

56:18 - What Gen Z doesn’t realize

57:42 - You have more time than you think

1:01:07 - You have to put your time in

1:01:55 - What platform should people focus on

1:08:37 - Omar’s systems for success

1:09:14 - Omar’s webinar strategy

1:10:38 - Lead magnets

1:13:07 - Why Omar loves teaching live

1:14:43 - You have to be intentionally consistent

1:17:12 - Finding a niche vs. being the niche

1:19:18 - What Omar wants to improve in 2025

1:20:53 - Advice to your 18 year old self

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