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This Week in Digital Marketing

Why did Niche Website Builders (Make Lemonade) go bust? TWIDM EP37

Jul 18, 2023
In this episode, the hosts discuss monetizing content on YouTube, their success with e-commerce and affiliate marketing, the downfall of Niche Website Builders, selling strategies and backlink sales, their affiliation with successful websites, future experiments with AI writer case studies, and the need for an editor and video editing software.
59:15

Podcast summary created with Snipd AI

Quick takeaways

  • The downfall of Niche Website Builders highlights the importance of careful financial management and adaptation in the face of changing market dynamics.
  • Threadz, a new social media platform, backed by Facebook CEO Mark Zuckerberg, has the potential to coexist with Twitter and attract diverse user groups.

Deep dives

The rise and fall of Niche Website Builders

Niche Website Builders, a digital marketing agency, recently went out of business due to a significant drop in revenue caused by AI-generated content. The company had scaled too quickly, with over 100 staff members and high overhead costs. The decrease in revenue hit them hard, leading to their closure. The incident highlights the importance of careful financial management and adaptation to changing market dynamics.

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