Storage Wins EP063: Make Sure You Avoid This Critical Mistake in Marketing
Alex talks about the same client he spoke about on last week's Q&A show, the one who decided to pay for a cheaper VA. Because of this discussion, Alex's client is now overwhelmed with other additional tasks and doesn't want to spend money in critical areas, like marketing, until she can close a deal. Alex explains why this is a mistake, especially in real estate!
Key Takeaways:
- Alex continues his discussion from last week's Q&A episode and talks about one of his clients who was struggling with a bad VA hire.
- Alex's client was overwhelmed, so she had to stop marketing in order to keep up with the leads. Mistake!
- Alex told her to focus on 10 specific zip codes, but it was a catch 22, because she wanted to get a lead in before spending more money.
- We're all guilty of this behavior, but this is why you need to change your mindset.
- Learn from Alex's mistakes.
- Your business dies if your marketing gets stopped.
- The problem here is you don't know whether the leads you currently have will work out for you. This is why you need more coming in, just in case!
- Sometimes Alex doesn't close a deal until 3-4 months later.
- The good news is, Alex's client listened to him and now she's getting it done! Crisis averted!
- The x amount of money you're spending on your marketing budget, comes back to you 10x, 20x, and sometimes 50x.
- Ran out of capital to run your marketing campaign? Then it's time to knock on doors and hustle. There's always something you can do to drive leads!!!
- Do you want to hear more client case study calls? Let Alex know!
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