EP#171: The AI Revolution in Comms

AI is shaking up the world of communications—are you ready? In this episode of GovComms, David Pembroke sits down with PR expert Stephen Waddington to explore how artificial intelligence is transforming the way we work. From streamlining tasks to offering new ways to tackle big challenges, Stephen explains how AI can act as a "clerk, colleague, and coach" for communicators.

However, it’s not all smooth sailing. They dig into the risks, the need for ethical governance, and why every organisation needs clear policies to stay ahead. Stephen also shares his thoughts on the shifting media landscape, the growing influence of niche communities, and what it means for how governments connect with citizens.

Hear about Socially Mobile, the not-for-profit PR school empowering diverse professionals to lead in the industry. Whether you're a government communicator, public sector leader, or PR professional, this is a must-listen for anyone looking to future-proof their role in an evolving industry.

Discussed in this episode:

• AI in communications transforming workflows
• Ethical governance and responsible AI adoption
• Shifting media landscape and niche communities
• AI applications for communication professionals
• Futureproofing by adapting to changes
• Socially Mobile supporting diverse professionals

Show notes:

• The Use of AI in Corporate Communications and Public Relations | Wadds Inc.
• Invisible Rulers | Renee DiResta
• The not-for-profit PR school | Socially Mobile
• Co-Intelligence: An AI Masterclass with Ethan Mollick | Stanford Business
• Research & Reports | Wadds Inc.
• GovComms Podcast | Blog

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