Marketing School - Digital Marketing and Online Marketing Tips Why Our Thoughts On Influencer Marketing For Ourselves Have Changed
24 snips
Nov 20, 2025 Discover the evolving mindset on influencer marketing and learn how deals can offset rising content production costs. Dive into the real numbers behind content budgets and see how to turn a money-losing podcast into profit with direct sponsorships. Explore why spontaneous planning often outshines scripted content. Plus, gain insights into improving algorithm rankings by prioritizing authority and freshness, while sidestepping common pitfalls with LLMs. A treasure trove of strategies for savvy marketers!
AI Snips
Chapters
Transcript
Episode notes
Use Influencers To Fund Content
- Use influencer deals to cover rising content production costs so you can scale output without hurting the P&L.
- Take a few paid deals to fund extra content and break even while you build long-term organic results.
Plan For Real Content Budgets
- Budget realistically for content teams: Neil estimates contractors plus full-time could approach $300k per year and may rise to $500k.
- Plan for variable monthly spend and ramp up when needed rather than a constant run rate.
Podcast Loses Money But Has Value
- The podcast currently loses money each month but provides personal value like storytelling and lunches.
- Neil and Eric accept losses because they enjoy the podcast, though they're ready to change that.