Why Traditional Marketers Like Mondelez Think They Can Build an Unassailable Advantage by Investing in Machine Learning Now

Mondelēz International’s Global Vice President, Consumer Experience, Jonathan Halvorson discussed how the company behind brands like Ritz, Oreos, and Cadbury has blown up many of its core strategies by producing thousands of pieces of creative for each campaign, moving the bulk of its spending to digital channels, and investing in software that makes ad buying smarter.

Guest: Jonathan Halvorson

Host: Mike Shields

Producer: Kenya Hayes