How To Perform a Rent Comp | How To with Gino Barbaro
Jul 2, 2025
Discover the essentials of rent comp analysis in multifamily real estate. Gino Barbaro shares key metrics to consider and highlights the importance of realistic rental expectations. Explore how AI tools can streamline your analysis, making it more efficient. Avoid common rookie mistakes that could cost you money and learn to confidently assess rental income potential across various markets.
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Key Metrics for Rent Comps
Focus on four key metrics when performing rent comps: age of property, size (units and apartment square footage), amenities, and location.
Use AI tools for efficiency but verify comps manually based on these criteria to avoid mistakes.
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Adjust Rents for Amenities
Compare properties with similar amenities because differences directly affect rental income potential.
Discount rents by $100 to $200 per month if your property lacks amenities like pools or fitness centers.
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Consider Unit Size & Layout
Analyze apartment unit size carefully because rent depends significantly on square footage and unit configuration.
Larger units or modern layouts generally command higher rents than smaller or outdated spaces.
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In this how-to video, Gino Barbaro—co-founder of Jake & Gino and Barbaro360—dives deep into how to perform a rental comp analysis in multifamily real estate. Whether you’re a beginner or a seasoned investor, understanding how to comp rents properly is crucial for accurate underwriting, valuation, and deal evaluation.
Learn what metrics matter most when running rent comps, how to leverage AI tools for efficiency, and how to avoid rookie mistakes that can cost you money. From vintage and unit size to location and median income—this guide breaks down everything you need to know to confidently analyze rental income potential in any market.
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