Jake and Gino Multifamily Investing Entrepreneurs

How To Perform a Rent Comp | How To with Gino Barbaro

Jul 2, 2025
Discover the essentials of rent comp analysis in multifamily real estate. Gino Barbaro shares key metrics to consider and highlights the importance of realistic rental expectations. Explore how AI tools can streamline your analysis, making it more efficient. Avoid common rookie mistakes that could cost you money and learn to confidently assess rental income potential across various markets.
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ADVICE

Key Metrics for Rent Comps

  • Focus on four key metrics when performing rent comps: age of property, size (units and apartment square footage), amenities, and location.
  • Use AI tools for efficiency but verify comps manually based on these criteria to avoid mistakes.
ADVICE

Adjust Rents for Amenities

  • Compare properties with similar amenities because differences directly affect rental income potential.
  • Discount rents by $100 to $200 per month if your property lacks amenities like pools or fitness centers.
ADVICE

Consider Unit Size & Layout

  • Analyze apartment unit size carefully because rent depends significantly on square footage and unit configuration.
  • Larger units or modern layouts generally command higher rents than smaller or outdated spaces.
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