The Missing Link to Great Copywriting

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Ep 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powers

If you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the formulas of conversion copywriting, you’ll still fall short unless you understand one critical piece—knowing your people.

In this episode, Shana sits down with conversion copywriting expert Sara Anna Powers to uncover the often-overlooked step that separates high-converting copy from words that fall flat.

What You’ll Learn in This Episode:

• Why formulas alone don’t guarantee conversions.
• How to capture and use your audience’s exact phrases in your copy.
• The difference between “fake urgency” and true inner urgency.
• Key interview questions that reveal your customer’s deepest needs and goals.

Whether you’re crafting your first sales page or scaling your online business, this conversation will challenge the way you approach copywriting and help you connect more deeply with your audience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated