145: What Can the Apple Vision Pro do for Creatives, with Gregory Wieber
Jul 9, 2024
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Tech expert Gregory Wieber discusses the Apple Vision Pro's potential for creatives, from filmmaking to app development. Topics include immersive experiences, comparing movie watching environments, impact of the Vision Pro on content creation, and creating realistic 3D objects. The discussion also touches on AI in virtual environments, app development, immersive cameras, and technology's influence on traditional media.
Vision Pro opens new creative possibilities for photographers and filmmakers.
The importance of storytelling in immersive content creation is highlighted.
Advancements in spatial audio and visuals offer innovative ways for content creation.
Deep dives
Introduction to Apple Vision Pro and Discussion with Gregory Weber
The podcast delves into the exploration of the Apple Vision Pro, introducing the need for experienced insights in spatial computing. The host, along with Gregory Weber, discusses the possibilities for creators, especially focusing on Vibescape, a meditation app known for immersive experiences inspired by the Pacific Northwest. They delve into the challenges and excitement of developing for Apple products, highlighting the unique experiences and creative possibilities offered by Vision Pro.
Early Days of Vision Pro and Comparisons to Past Apple Innovations
The podcast reflects on the early stages of Vision Pro's international launch and draws parallels to past Apple innovations like the iPad and iPhone. Discussions center around the evolution of new platforms and the challenges of introducing niche technologies to a broader audience. The hosts reminisce about the initial skepticism surrounding new devices and highlight the significance of being at the forefront of a cutting-edge technology.
Transition to Immersive Experiences and Spatial Computing
The podcast transitions to the concept of immersive experiences and spatial computing, emphasizing the transformative potential of Vision Pro. The conversation delves into the importance of storytelling and narrative in creating engaging content within immersive environments, sparking ideas around interactive experiences and innovative ways of content creation enabled by Vision Pro's capabilities.
Innovative Applications of Spatial Audio and Spatial Visuals
The discussion explores the innovative applications of spatial audio and spatial visuals, highlighting the potential for enhanced storytelling and creative expression. Examples are shared regarding the use of spatial audio in filmmaking content and the integration of spatial visuals for immersive experiences. The podcast emphasizes the evolution of traditional media platforms on Vision Pro and the exciting possibilities for content creators.
Advancements in Photography and Immersive Content Creation
The podcast delves into advancements in photography and immersive content creation, focusing on techniques like photogrammetry and procedural shaders. The conversation showcases the fusion of high-quality photo assets with 3D modeling to create immersive environments. The hosts discuss the future prospects of interactive experiences, machine learning applications, and the evolving landscape of immersive storytelling.
The rest of the world is getting to test Apple Vision and we talk with Gregory Wieber about what it can do for photographers, filmmakers and developers.