MicroConf On Air MicroConf Tactics: Designing the Perfect SaaS Business (Steal My Checklist)
Aug 27, 2025
Explore the essentials for designing a successful SaaS business. Learn about targeting B2B markets and engaging strategically with customers. Discover the crucial distinction between competitor pain and customer pain in development. Insights from a successful B2B course reveal how AI can enhance product design. Rob Walling shares his personal checklist for evaluating SaaS ideas, helping founders boost their chances of success. Get ready to transform your SaaS aspirations into reality!
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Target Businesses First
- Do focus on B2B customers when building a SaaS business.
- Consider a dual funnel (prosumers + businesses) only if it fits your pricing strategy.
Vertical SaaS Eases Marketing
- Vertical SaaS is often easier to market and support for bootstrappers.
- Serving fewer verticals reduces the number of use cases you must support.
Orthogonal Wins Through Role Focus
- Orthogonal products target one job role across many industries and act like verticals in marketing.
- They benefit from concentrated word-of-mouth and easier customer discovery.
