Ultimate guide to organise marketing growth In this podcast, we learn the importance of organic marketing, highlighting its ability to build trust and long-term relationships without the need for paid advertising. She outlined five key strategies: search engine optimisation, content marketing, socialmedia engagement, user-generated content, and email newsletters. Susan emphasised the need for a step-by-step approach to building an organic marketing strategy, including setting clear goals, understanding the audience, and leveraging cross-channel synergies. She concluded by explaining why organic marketing remains a powerful tool in the current marketing landscape, despite the rise ofpaid advertising.

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