Membership pricing is an inexact science.
It's natural to wonder whether you've found the sweet spot in terms of what you should be charging your members.
However we've seen an increasing amount of people taking completely the wrong approach due to not really being able to wrap their head around the membership model, and as a result making some poor decisions when it comes to setting their membership pricing.
In this episode, I help you to figure out whether you're actually undercharging for your membership, or if you're just thinking about it the wrong way.
Episode Summary:
- How to determine whether you're at the lower end of membership pricing
- Terrible reasons for wanting to dramatically increase your monthly fee
- The main factors that determine the pricing 'sweet spot'
- What 3 choices you have if you do want to raise the price of your membership
Membership Geeks Podcast with Mike Morrison