Free Zone Frontier

Your Secret Weapon Is Discovering When You’re Great

Mar 19, 2024

Dan Sullivan and Steve Krein discuss the 'When Are You Great?' tool, emphasizing crafting compelling offers and leveraging it as a marketing resource. They highlight the importance of combining storytelling with feedback, the difference between being good and great, and measuring impact in the long term for business success.

37:52

Creator website

Episode guests

Dan Sullivan

Steve Krein

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Being told when you're great is your compelling offer, emphasizing emotional impact over factual information.

Combining what you do with emotional testimonials creates a compelling narrative for engaging clients long term.

Deep dives

Distinguishing Good from Great

The podcast delves into the distinction between being good and being great, inspired by a quote from Walter Payton. The focus is on shifting from telling people about oneself to having others share their positive experiences. Examples from Strategic Coach's membership sales presentation, showcasing their transformative impact on entrepreneurs, are used to highlight this shift in communication.

Introduction

2min

The Power of Articulating the Ideal Customer

9min

Strategies for Building a Self-Managing Company and Global Medical Network

3min

Harnessing the Power of Emotional Testimonials in Messaging

17min

Exploring Differences in Energy, Optimism, and Relationships

1min

Reflecting on Global Economic History and Cost Management through Innovation

6min

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.

Highlights:

To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.

You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.

Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.

How you're making people feel transcends what you do for them.

Your messaging should include both what you do and what happens when someone participates in it.

Measuring impact is hard in the short term, but unavoidable in the long term.

Resources:

The Four Freedoms

The Self-Managing Companyby Dan Sullivan

The Strategic Coach Entrepreneurial Time System^®

The End of the World is Just the Beginning by Peter Zeihan

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Free Zone Frontier

Your Secret Weapon Is Discovering When You’re Great

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Distinguishing Good from Great

Emotional vs. Factual Impact

Measuring Impact and Client Testimonials

Looking Towards Long-Term Impact and Client Experiences

Remember Everything You Learn from Podcasts