

Your Secret Weapon Is Discovering When You’re Great
Mar 19, 2024
Dan Sullivan and Steve Krein discuss the 'When Are You Great?' tool, emphasizing crafting compelling offers and leveraging it as a marketing resource. They highlight the importance of combining storytelling with feedback, the difference between being good and great, and measuring impact in the long term for business success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Power of Articulating the Ideal Customer
01:35 • 9min
Strategies for Building a Self-Managing Company and Global Medical Network
10:31 • 3min
Harnessing the Power of Emotional Testimonials in Messaging
13:27 • 17min
Exploring Differences in Energy, Optimism, and Relationships
30:20 • 1min
Reflecting on Global Economic History and Cost Management through Innovation
31:47 • 6min