two & a half gamers FPS Strike Ops: Modern Arena gameplay breakdown - PvP Offline Shooter FTW!
We dissect the phenomenon of FPS Strike, a low-poly, Counter-Strike-inspired mobile shooter racking up more than 4 million DAU, mostly across India, Pakistan, Brazil, Egypt, and Southeast Asia. Despite its massive scale, nearly everything about the game is stuck in the “admon nightmare” zone—zero iOS presence, almost no user acquisition, unoptimized ad stack, endless rewarded ads, and zero LiveOps. Yet, even with all those gaps, it is still a money-printing machine, generating $30,000 to $50,000 a day, primarily from video ads and interstitials.
What’s inside:
Ad Stack Trainwreck
Ads Everywhere, Little Monetization
Creative and UA Fail
Fake Counter-Strike, Real Results: The “nostalgia” is more about experiencing a shooter for the first time on mobile, not actual Counter-Strike memories. Simple graphics, bots for everyone, and a skin shop that barely matters.
Key Takeaway:
You do not need next-gen graphics or live PVP to win in Tier 3. But if you do not optimize your ad stack, creatives, and UA, you are burning money every day. FPS Strike is a case study in “good enough” that could be so much more.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction to the Game Landscape
04:42 Analyzing Game Metrics and User Engagement
07:38 Gameplay Mechanics and User Experience
10:38 Monetization Strategies and Ad Integration
13:36 Game Features and User Retention Strategies
18:27 The Importance of Monetization Strategies
21:08 Ad Revenue Insights and Optimization
24:51 Maximizing Ad Stack Efficiency
27:37 User Engagement and Retention Strategies
31:38 Influencer Marketing and Organic Growth
35:34 Game Mechanics and Player Experience
38:42 Future of FPS Games and Industry Trends
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me