The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.
I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.
What we talked about:
- How being a mini CMO prepared him to wear all the CMO hats
- His take on how the sales process is broken (& how to streamline it)
- Why marketers should think like consumers
- Four weeks off a year is the bare minimum
Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!
